This isn't a trend.
It's infrastructure.
In November 2022, ChatGPT reached one million users in five days. By February 2026 it had 900 million weekly active users, growing at 125% year on year. That's one tool. Gemini, Claude, and Copilot are running alongside it.
Google AI Overviews alone now reach two billion people a month and show up on 48% of all Google searches, making it the single largest AI answer source most businesses have never audited. Gemini has 900 million users and doubled in the past 12 months. Meanwhile, 58% of Google searches now end without a click. Buyers are getting answers without ever visiting a website.
At Google I/O in May 2026, the CEO of Google announced the biggest changes to search in 25 years. The platform your buyers use to find answers has fundamentally changed.
The shift in numbers
"Search has become less about individual queries and feels more like an ongoing conversation."
Sundar Pichai, CEO Google, May 2026
The audit your competitors haven't run yet.
We built a way to measure exactly where the opportunities are for your business. Before your competitors figure out they need to.
ICP-derived questions
We start with your ideal client profiles and map out the questions they're actually asking AI engines at every stage of the buyer journey, from early awareness through to decision. Usually around 45 questions for a focused business, 180+ for a large multi-sector organisation.
Can the models even read you
A technical audit of what an AI crawler actually sees when it arrives. Schema, llms.txt, sitemap access, pre-rendering, and whether you're quietly blocking the bots altogether. On its own, this step has taken businesses from zero citations to visible.
The clean run
Every question is asked the way a real buyer asks it. Google AI Overview, ChatGPT and Gemini are queried live, reproducing a person typing the question in. Claude runs directly, under matched conditions. No chat history, no browser bias, no contamination from prior searches.
Your visibility score
We score every response for brand presence, accuracy, and competitive positioning by buyer stage. You get a clear number, a competitive picture, and a prioritised content action plan.
What you walk away with
The exact opportunities where your business can show up and be recommended. With a content brief you can act on immediately.
I ran it on my own company first.
Craig Osborne, co-founder and CEO, UpliftRFP
Before recommending this to any client, I ran the audit on UpliftRFP. I wanted to know exactly where our brand showed up across the buying journey, from first awareness through to decision.
At the decision stage, we showed up well. Buyers who already knew our name were finding us. At the awareness and consideration stages, where buyers are forming their shortlist for the first time, we were at 3% and 15%.
That gap was the insight. But here's what made it an opportunity: our competitors weren't in those spaces either. Nobody was. The audit told us exactly what content to build to own that white space, before anyone else figured it out.
UpliftRFP: AEO Visibility Score
Visibility by buyer stage
Where decisions start forming
Shortlisting phase
Direct vendor queries
It's not just UpliftRFP.
Client · Government agency, multi-sector
The setup
Three ICPs and 180+ questions, built with their team across every sector they serve. They had more AI bots arriving on their pages each week than human visitors, and no visibility of what those bots were taking away.
What we found
The models could barely read them. The site was a single-page app with no pre-rendering, and ChatGPT had been blocked from crawling entirely. Across the full question set, it never once used their content as a source.
The outcome
They made the technical changes we recommended. ChatGPT is now using their content as a source.
3
ICPs mapped across the organisation
180+
Questions run across four engines
0
ChatGPT citations before the fix
Client · Digital agency
The setup
47 questions across three ICPs, run across ChatGPT, Gemini, Claude and Google AI Overview.
What we found
Strong at the decision stage, where buyers already knew them. At awareness and consideration they were absent, and competing agencies were referenced in their place. On one buyer question alone, the engines referenced 42 sources and not one was theirs.
The outcome
We pulled the exact pages being referenced. Every one was a category explainer written from the buyer's question, not a company pitch. That became the content brief.
42
Sources referenced on one question, none theirs
98% vs 4%
Visibility when the question names the brand, vs when it doesn't
32%
Their visibility specifically within Google AI Overview
The audit tells you what to create.
Then we help you create it.
Every gap in your AI visibility points to a question your ideal clients are asking that you haven't answered yet. The audit makes that explicit, not as a vague suggestion, but as a prioritised list in your buyers' own words.
From that list, we build a content plan designed to deliver the right content to your buyers at the right time. Each piece is written for humans first and structured for AI: the on-page content itself and the technical schema within your webpage. Nothing is left to chance. We give your content the right signals the AI engines are looking for.
We've developed AI workflows to help you create AI-ready content, in your voice, at scale. Your story, your experience, told authentically. That's exactly what your buyers and the AI want to read. Regular publishing and quarterly reporting show when your AI visibility is growing.
The audit
Baseline visibility score, competitive picture, prioritised gap analysis across all four engines.
The content brief
Your exact questions to answer, in priority order, written in your buyers' language.
Content creation
Content written for humans first, structured for AI. The right on-page content with the right schema markup, giving every piece the signals AI needs.
Video, in parallel
YouTube appears in roughly half of all Google AI Overviews that carry sources, and the videos being cited don't need a big audience. We build video alongside the written content, not instead of it.
Quarterly monitoring
We re-run the full question set across all four engines every quarter. Content-led shifts in AI visibility typically take three to six months to show, so that's the cadence that actually tells you what's working.
AEO: Frequently Asked
Ready for more?